The internet has been and is and will continue to be the most profitable venture in FatCat’s life span. Of course, just like any other new animal and media related product, there are much hypes, many risks and infinitive unknowns. FatCat touches the subject with great caution and search for solid value and profit.
Consider IAC/InterActiveCorp, a name seldom recognized due to its diverse brands.
Before focus on the unimpressive 5% market share of ask.com in search engine (which is about the same as apple’s share in computers) ask yourself if you have ever:
- Brought a ticket through Ticketmaster?
- Been tempted by the products and sells pitch from Home Shopping Net Work?
- Wondered if you have a better chance on Match.com, Udate.com or chemistry.com than the single’s ads or the bar?
- Flipped through the catalog of front gate catalog when you are bored on the airplane?
- Found a plumber, house painter or handyman through service magic?
- Tried a mortgage quote though leading tree or home loan center?
- Searched or re-searched house on domania.com, realestate.com?
- Clipped a coupon from entertainment book?
- Been eVited to a party or event?
- Found a place to go in citysearch.com?
- And if you are young at heart, ever tried collegehumor.com or shoebuy.com?
In addition to the individual success brands, IAC benefits from its diversified brand collection in marketing efficiency and ability to weather the economical cycle.
IACI is a good buy. If you do not believe the FatCat, try to write down the ads that temps you in next three days. Do not ask. Make your own decision.
